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Timeline & Compelling Goal Example

Timeline and Compelling Goal Session for a coaching scenario. This session can help your client visualize their journey, identify key milestones, and stay motivated as they work toward achieving their compelling goal.


Client: Sarah (Aspiring Entrepreneur)

Goal: Launch an online business in the health and wellness niche.


Step 1: Define the Compelling Goal

Coaching Prompt:

  • What is the compelling goal you're working towards?
  • Why is this goal important to you?
  • How will achieving this goal impact your life?

Sarah's Goal:

"My compelling goal is to launch my own health and wellness coaching business in 6 months. I want to help people live healthier lives and achieve balance. This will allow me to leave my corporate job and work on something I’m passionate about, giving me more flexibility and freedom in my schedule."


Step 2: Break Down the Goal into Milestones

Coaching Prompt:

  • What key milestones will mark your progress toward your goal?
  • What will need to happen each month, week, or day to move closer to your goal?

Milestones for Sarah’s Goal:

  1. Month 1: Conduct Market Research
    • Research competition and target audience
    • Survey potential customers for pain points and needs
    • Define the services (coaching packages) to offer
  2. Month 2: Build Online Presence
    • Create a website (or set up a landing page)
    • Set up social media profiles (Instagram, LinkedIn, Facebook)
    • Start content creation (blog posts, videos, or social media content)
  3. Month 3: Develop and Test Offerings
    • Create coaching packages and pricing
    • Offer free workshops/webinars to gather feedback
    • Fine-tune offerings based on feedback
  4. Month 4: Develop a Marketing Plan
    • Plan a content calendar
    • Develop an email list through lead magnets
    • Begin building relationships with influencers or affiliates
  5. Month 5: Launch Pre-Sell Campaign
    • Offer early-bird discounts to initial clients
    • Begin building a customer base and testimonials
  6. Month 6: Official Business Launch
    • Fully launch website and services
    • Announce grand opening through social media and email campaigns
    • Secure first paying clients

Step 3: Create a Timeline

Coaching Prompt:

  • When do you want to accomplish each milestone?
  • What actions can you take this week to get started?

Sarah’s Timeline:

  • April (Month 1): Market Research (complete by April 30)
  • May (Month 2): Build Online Presence (complete by May 31)
  • June (Month 3): Develop & Test Offerings (complete by June 30)
  • July (Month 4): Develop Marketing Plan (complete by July 31)
  • August (Month 5): Pre-Sell Campaign (complete by August 31)
  • September (Month 6): Official Launch (September 30)

Step 4: Identify Potential Obstacles and Solutions

Coaching Prompt:

  • What obstacles might come up as you work toward these milestones?
  • How will you overcome them?

Sarah’s Potential Obstacles:

  1. Time Management:
    • Solution: Set aside 2-3 hours weekly to work on the business, track progress in a calendar, and adjust as needed.
  2. Overwhelm from Multiple Tasks:
    • Solution: Focus on one milestone at a time. Break tasks down into smaller, more manageable actions. Get support from a mentor or join a business network for accountability.

Step 5: Revisit and Adjust the Plan

Coaching Prompt:

  • What will you do if something doesn’t go as planned?
  • How will you stay motivated and track your progress?

Sarah's Adjustments:

  • Every month, I'll review the milestones, assess my progress, and adjust the plan if necessary. I’ll check in with myself to see if I need to refocus or tweak my approach.
  • I’ll stay motivated by visualizing the success of the business and remembering why I started. I'll celebrate every small win along the way to keep up the momentum.

Final Reflection:

Coaching Prompt:

  • What excites you most about achieving this goal?
  • How will you celebrate when you reach your goal?

Sarah’s Reflection:

"I'm excited about the idea of creating a business that aligns with my values and having the freedom to live life on my own terms. I’ll celebrate by taking a weekend getaway to relax and reflect on the journey after my first full month of clients!"


This is just one example of a timeline and goal-setting process for a coaching session. It can be adapted based on the specific goals, obstacles, and motivations of your clients. The key is to make the goal feel tangible and achievable by breaking it down into actionable steps!

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