🚨 This Workbook Has Been Upgraded!
The Kickstart Coaching Workbook has been replaced with our new Interactive Coaching Business Workbook.
✨ What's New?
Our new interactive workbook offers:
- Auto-save functionality - Never lose your progress
- 9 comprehensive sections - More detailed business planning
- Progress tracking - Visual completion indicators
- PDF export - Generate professional business plans
- Better organization - Streamlined sections with guided completion
🔄 Switch to the New Version
🚀 Access the Interactive Workbook
The new interactive workbook covers all the same content plus additional sections:
- What's So Special About YOU? (Part A)
- What's So Special About YOU? (Part B)
- Your Ideal Client
- Creating Your Stand-Out Brand
- Creating Your Avatar
- Product • Price • Value
- Freemium Product Funnel
- Getting Your Message Out There
- Social Media & Networking
📋 Migration Notes
If you've been working through this static workbook:
- Create an account to access the interactive version
- Transfer your answers to the new format (copy/paste friendly)
- Enjoy the enhanced features like auto-save and progress tracking
Still Need the Static Version?
If you prefer working with this static format, the original content remains below. However, we strongly recommend upgrading to the interactive version for the best experience.
📄 Legacy Static Workbook Content (Click to expand)
Kickstart Coaching Workbook (Legacy Version)
Your Interactive Guide to Building a Stand-Out Coaching Business
Getting Started
Things to remember:
- This is a process, not a quick fix.
- You need to work on these areas to attract the right clients.
- The tighter your "ideal client" profile, the better your results.
- Don't try to be all things to all people.
Failed strategies to avoid:
- "I'll coach anyone who needs coaching."
- "I help anyone suffering with [insert problem]."
- "I have several different markets I want to address."
Section 1: What's So Special About YOU?
Quick-Start Checklist
- [ ] List 3 unique skills (not just "coaching")
- [ ] Name 2 life experiences you want to draw on
- [ ] Note any awards or qualifications
1. The Dinner Party Test
Imagine: You're at a dinner party. Someone asks, "So, what do you do?"
- Write your answer below, or
- Record a 60-second voice memo on your phone and play it back. Did anything surprise you?
Write or record here:
2. Skills Brainstorm
Set a timer for 2 minutes. List as many skills as you can-don't overthink!
My skills (apart from coaching):
Ask a friend: "What do you think I'm best at?" Their answer:
3. Experience Inventory
What specific life or work experiences do you want to bring into your coaching?
4. Awards & Qualifications
Any relevant awards, certifications, or training?
5. What Fires You Up?
- What causes or social missions excite you?
- Are you supporting any charities, or want to?
- Who inspires you most?
Write your thoughts:
6. Try It Now!
Write a letter to your future self: "I'm proud of the impact I made on ______."
Start your letter:
7. Reflection Space
What did you discover about yourself in this section? How could this shape your brand or coaching style?
Reflect here:
8. Peer Feedback
Share your answers with a friend or peer coach. What stood out to them? What was unclear?
Notes from feedback:
Section 2: Your Ideal Client
Quick-Start Checklist
- [ ] Age, gender, location (if relevant)
- [ ] Their biggest pain point
- [ ] Their fear, their "secret"
- [ ] How you help
1. Describe Your Ideal Client
Imagine your ideal client is sitting across from you.
- What do they look like?
- What are they worried about?
- What's their "secret" struggle?
Describe them here:
2. Avatar Sketch
Draw your ideal client (stick figures welcome!). What's in their bag? What's on their mind?
Draw or describe here:
3. Peer Review
Share your description with a peer. Ask: "Does this sound real? What's missing?"
Peer feedback:
4. Self-Check Quiz
- True or False: Your ideal client can be "anyone who needs help."
- Which is a better pain point?
- Wants to be happier
- Feels lost after a career change
Section 3: Creating Your Stand-Out Brand
Quick-Start Checklist
- [ ] Decide: use your name or a company name?
- [ ] Draft a "tagline" (even if it's silly)
- [ ] Write your mission and values
1. Brand Identity
Who do you want to be seen as? Will you use your own name or a company? Try a "tag": "Hi, I'm [Name] and I'm the [Something] Coach."
Write your thoughts:
2. Tagline Brainstorm
Set a timer for 3 minutes. Write as many silly, serious, or strange taglines as you can.
Taglines:
3. Mission Statement
Think big. What do you want to achieve for the world or with your life?
Draft your mission:
4. Values
List 3–5 values that are sacred to you as a coach.
My Values:
5. Reflection Space
What did you learn about your brand identity? How does it feel?
Reflect here:
Section 4: Creating Your Avatar
Quick-Start Checklist
- [ ] Choose a personal, relevant image or logo
- [ ] Make sure it matches your brand
- [ ] Use it everywhere
1. Visual Avatar
What image or symbol could represent your brand? Is it personal and relevant?
Ideas:
2. Research
Find 3 coaching websites. What images do they use? What stands out?
Notes:
Section 5: Product – Price – Value
Quick-Start Checklist
- [ ] Decide: session-based or program-based?
- [ ] List 2 pros and cons for each
- [ ] Brainstorm your unique program idea
1. Pricing Model
List pros and cons for session-based and program-based coaching.
Session-Based: Pros: ____________________ Cons: ____________________
Program-Based: Pros: ____________________ Cons: ____________________
2. Unique Program Brainstorm
What can you offer that's different from everyone else? What unique experience can you create?
Ideas:
3. Try It Now!
List 3 things you love doing that could become part of your program.
4. Self-Check Quiz
- Which is easier to sell: a unique program or a single session?
- What's a "dimension stretch" idea you could try?
Section 6: Freemium Product Funnel
Quick-Start Checklist
- [ ] Define your "platinum" client
- [ ] List a freemium product idea
- [ ] List a warm-up product idea
1. Funnel Mapping
Work backwards from your ideal client.
- What will you offer them?
- What's your freemium product?
- What's your warm-up product?
Map your funnel:
2. Try It Now!
Write a one-sentence pitch for your freemium product. Share it with a friend. What's their reaction?
Pitch:
Feedback:
Section 7: Getting Your Message Out There
Quick-Start Checklist
- [ ] List 5 actions to improve your website
- [ ] Plan to collect testimonials
- [ ] Set up Google My Business
1. Website Actions
List five actions you'll take to sharpen your website.
2. Testimonials
Draft an email asking a past client for a testimonial.
Email draft:
3. Google My Business
Have you set it up?
- [ ] Yes
- [ ] No
If not, what's your first step?
Step:
Section 8: Social Media & Networking
Quick-Start Checklist
- [ ] Identify your top 2 social platforms
- [ ] List 3 ways to engage your audience
- [ ] Plan your first networking event
1. Social Media Plan
Where does your ideal client hang out online? What kind of posts get the most engagement?
Platforms & ideas:
2. Try It Now!
Post a question on your chosen platform. Did anyone respond? Attend a networking event. What did you learn?
Notes:
Progress Tracker
| Section | Date Started | Date Finished | Notes |
|---|---|---|---|
| What Makes You Special | |||
| Ideal Client | |||
| Brand Identity | |||
| Avatar | |||
| Product/Program | |||
| Freemium Funnel | |||
| Website & Testimonials | |||
| Social & Networking |
Final Reflection
What's the biggest insight you gained from this workbook? What's your next step? Write it down and tell someone.
Reflect here:
Tip: Print these pages, type into a digital copy, or use a notebook. The more you interact, the more you'll get out of it!
🚀 Ready to Upgrade?
Start with the Interactive Workbook
Experience auto-save, progress tracking, and an enhanced business planning journey.