Kickstart Coaching Workbook

Your Interactive Guide to Building a Stand-Out Coaching Business

Getting Started

Things to remember:

This is a process, not a quick fix.
You need to work on these areas to attract the right clients.
The tighter your “ideal client” profile, the better your results.
Don’t try to be all things to all people.

Failed strategies to avoid:

“I’ll coach anyone who needs coaching.”
“I help anyone suffering with [insert problem].”
“I have several different markets I want to address.”

Section 1: What’s So Special About YOU?

Quick-Start Checklist

[ ] List 3 unique skills (not just “coaching”)
[ ] Name 2 life experiences you want to draw on
[ ] Note any awards or qualifications

1. The Dinner Party Test

Imagine: You’re at a dinner party. Someone asks, “So, what do you do?”

Write your answer below, or
Record a 60-second voice memo on your phone and play it back. Did anything surprise you?

Write or record here:

2. Skills Brainstorm

Set a timer for 2 minutes. List as many skills as you can-don’t overthink!

My skills (apart from coaching):

Ask a friend: “What do you think I’m best at?” Their answer:

3. Experience Inventory

What specific life or work experiences do you want to bring into your coaching?

4. Awards & Qualifications

Any relevant awards, certifications, or training?

5. What Fires You Up?

What causes or social missions excite you?
Are you supporting any charities, or want to?
Who inspires you most?

Write your thoughts:

6. Try It Now!

Write a letter to your future self: “I’m proud of the impact I made on ______.”

Start your letter:

7. Reflection Space

What did you discover about yourself in this section? How could this shape your brand or coaching style?

Reflect here:

8. Peer Feedback

Share your answers with a friend or peer coach. What stood out to them? What was unclear?

Notes from feedback:

Section 2: Your Ideal Client

Quick-Start Checklist

[ ] Age, gender, location (if relevant)
[ ] Their biggest pain point
[ ] Their fear, their “secret”
[ ] How you help

1. Describe Your Ideal Client

Imagine your ideal client is sitting across from you.

What do they look like?
What are they worried about?
What’s their “secret” struggle?

Describe them here:

2. Avatar Sketch

Draw your ideal client (stick figures welcome!). What’s in their bag? What’s on their mind?

Draw or describe here:

3. Peer Review

Share your description with a peer. Ask: “Does this sound real? What’s missing?”

Peer feedback:

4. Self-Check Quiz

True or False: Your ideal client can be “anyone who needs help.”
Which is a better pain point?
- Wants to be happier
- Feels lost after a career change

Section 3: Creating Your Stand-Out Brand

Quick-Start Checklist

[ ] Decide: use your name or a company name?
[ ] Draft a “tagline” (even if it’s silly)
[ ] Write your mission and values

1. Brand Identity

Who do you want to be seen as? Will you use your own name or a company? Try a “tag”: “Hi, I’m [Name] and I’m the [Something] Coach.”

Write your thoughts:

2. Tagline Brainstorm

Set a timer for 3 minutes. Write as many silly, serious, or strange taglines as you can.

Taglines:

3. Mission Statement

Think big. What do you want to achieve for the world or with your life?

Draft your mission:

4. Values

List 3–5 values that are sacred to you as a coach.

My Values:

5. Reflection Space

What did you learn about your brand identity? How does it feel?

Reflect here:

Section 4: Creating Your Avatar

Quick-Start Checklist

[ ] Choose a personal, relevant image or logo
[ ] Make sure it matches your brand
[ ] Use it everywhere

1. Visual Avatar

What image or symbol could represent your brand? Is it personal and relevant?

Ideas:

2. Research

Find 3 coaching websites. What images do they use? What stands out?

Notes:

Section 5: Product – Price – Value

Quick-Start Checklist

[ ] Decide: session-based or program-based?
[ ] List 2 pros and cons for each
[ ] Brainstorm your unique program idea

1. Pricing Model

List pros and cons for session-based and program-based coaching.

Session-Based: Pros: ____________________ Cons: ____________________

Program-Based: Pros: ____________________ Cons: ____________________

2. Unique Program Brainstorm

What can you offer that’s different from everyone else? What unique experience can you create?

Ideas:

3. Try It Now!

List 3 things you love doing that could become part of your program.

4. Self-Check Quiz

Which is easier to sell: a unique program or a single session?
What’s a “dimension stretch” idea you could try?

Section 6: Freemium Product Funnel

Quick-Start Checklist

[ ] Define your “platinum” client
[ ] List a freemium product idea
[ ] List a warm-up product idea

1. Funnel Mapping

Work backwards from your ideal client.

What will you offer them?
What’s your freemium product?
What’s your warm-up product?

Map your funnel:

2. Try It Now!

Write a one-sentence pitch for your freemium product. Share it with a friend. What’s their reaction?

Pitch:

Feedback:

Section 7: Getting Your Message Out There

Quick-Start Checklist

[ ] List 5 actions to improve your website
[ ] Plan to collect testimonials
[ ] Set up Google My Business

1. Website Actions

List five actions you’ll take to sharpen your website.

2. Testimonials

Draft an email asking a past client for a testimonial.

Email draft:

3. Google My Business

Have you set it up?

[ ] Yes
[ ] No

If not, what’s your first step?

Step:

Quick-Start Checklist

[ ] Identify your top 2 social platforms
[ ] List 3 ways to engage your audience
[ ] Plan your first networking event

Where does your ideal client hang out online? What kind of posts get the most engagement?

Platforms & ideas:

2. Try It Now!

Post a question on your chosen platform. Did anyone respond? Attend a networking event. What did you learn?

Notes:

Progress Tracker

Section	Date Started	Date Finished	Notes
What Makes You Special
Ideal Client
Brand Identity
Avatar
Product/Program
Freemium Funnel
Website & Testimonials
Social & Networking

Final Reflection

What’s the biggest insight you gained from this workbook? What’s your next step? Write it down and tell someone.

Reflect here:

Tip: Print these pages, type into a digital copy, or use a notebook. The more you interact, the more you’ll get out of it!

Kickstart Coaching Workbook ​

Getting Started ​

Section 1: What’s So Special About YOU? ​

Quick-Start Checklist ​

1. The Dinner Party Test ​

2. Skills Brainstorm ​

3. Experience Inventory ​

4. Awards & Qualifications ​

5. What Fires You Up? ​

6. Try It Now! ​

7. Reflection Space ​

8. Peer Feedback ​

Section 2: Your Ideal Client ​

Quick-Start Checklist ​

1. Describe Your Ideal Client ​

2. Avatar Sketch ​

3. Peer Review ​

4. Self-Check Quiz ​

Section 3: Creating Your Stand-Out Brand ​

Quick-Start Checklist ​

1. Brand Identity ​

2. Tagline Brainstorm ​

3. Mission Statement ​

4. Values ​

5. Reflection Space ​

Section 4: Creating Your Avatar ​

Quick-Start Checklist ​

1. Visual Avatar ​

2. Research ​

Section 5: Product – Price – Value ​

Quick-Start Checklist ​

1. Pricing Model ​

2. Unique Program Brainstorm ​

3. Try It Now! ​

4. Self-Check Quiz ​

Section 6: Freemium Product Funnel ​

Quick-Start Checklist ​

1. Funnel Mapping ​

2. Try It Now! ​

Section 7: Getting Your Message Out There ​

Quick-Start Checklist ​

1. Website Actions ​

2. Testimonials ​

3. Google My Business ​

Section 8: Social Media & Networking ​

Quick-Start Checklist ​

1. Social Media Plan ​

2. Try It Now! ​

Progress Tracker ​

Final Reflection ​

Kickstart Coaching Workbook

Getting Started

Section 1: What’s So Special About YOU?

Quick-Start Checklist

1. The Dinner Party Test

2. Skills Brainstorm

3. Experience Inventory

4. Awards & Qualifications

5. What Fires You Up?

6. Try It Now!

7. Reflection Space

8. Peer Feedback

Section 2: Your Ideal Client

Quick-Start Checklist

1. Describe Your Ideal Client

2. Avatar Sketch

3. Peer Review

4. Self-Check Quiz

Section 3: Creating Your Stand-Out Brand

Quick-Start Checklist

1. Brand Identity

2. Tagline Brainstorm

3. Mission Statement

4. Values

5. Reflection Space

Section 4: Creating Your Avatar

Quick-Start Checklist

1. Visual Avatar

2. Research

Section 5: Product – Price – Value

Quick-Start Checklist

1. Pricing Model

2. Unique Program Brainstorm

3. Try It Now!

4. Self-Check Quiz

Section 6: Freemium Product Funnel

Quick-Start Checklist

1. Funnel Mapping

2. Try It Now!

Section 7: Getting Your Message Out There

Quick-Start Checklist

1. Website Actions

2. Testimonials

3. Google My Business

Section 8: Social Media & Networking

Quick-Start Checklist

1. Social Media Plan

2. Try It Now!

Progress Tracker

Final Reflection